1. Who we are

PixlFIT (“the app”, “we”, “us”) is provided by PixlFIT Ltd, a company registered in Scotland (company number SC894560), registered office Clyde Offices, 2nd Floor, 48 West George Street, Glasgow, G2 1BP. For any privacy question, contact us at thomas@pixlfit.co.uk.

We are the data controller for the personal data described in this policy. Where you link a coach who uses PixlFIT Coach, that coach decides what they do with your training information in the course of coaching you, and is a controller of it in their own right. We provide them the platform and act as their processor for that purpose.

2. Two ways to use PixlFIT

What happens to your data depends entirely on which of these you choose. Nothing moves you from the first to the second except signing in.

• Without an account (the default). Everything you create stays on your iPhone, iPad or Apple Watch. We hold nothing about you, and we cannot see, recover or delete any of it.
• Signed in. Signing in with Apple or Google creates an account on our servers and starts syncing the data listed in section 4, so it survives a lost phone, reaches your other devices, and can be shared with a coach if you link one. Signing in is optional and you can use every training feature without it.

3. Data the app stores on your device

Whether or not you sign in, your device holds:

• Training data — exercises, plans, routines, sets, weights, tags and notes.
• Progress photos (Prep) — every photo you capture or import, at full resolution. The full-resolution original never leaves your device. See section 4 for what happens to a smaller copy if you sign in.
• Body metrics — body weight and BMI you log for progress tracking.
• Preferences — units, overlay settings and other in-app options.

On-device data is protected by your device’s own security (passcode, Face ID / Touch ID and encryption). If you delete the app without an account, that data goes with it and we cannot recover it for you.

4. What is stored on our servers when you sign in

Signing in syncs the following to our hosting provider so that it is backed up, available on your other devices, and — only if you link a coach — visible to that coach:

• Your profile — display name, username, profile photo, year of birth, and the training details you enter (experience level, sessions per week, maximum heart rate).
• Your training log — workouts, exercises, sets, weights, reps, plans and routines.
• Body weight and check-ins — weights you log, and any note you write on a check-in.
• Progress photos — a downsampled copy of each photo is uploaded to private storage. The original stays on your device. These images are stored privately and are reachable only through short-lived links; they are never public.
• Health figures read from Apple Health — see section 5 for the full list.
• Messages you exchange with a linked coach, and any nutrition goal they propose.

This data is hosted in Ireland by our hosting provider (see section 8). It is not used to train any model, is not shared with advertisers, and is not sold.

5. Apple Health (HealthKit)

If you grant permission, PixlFIT reads the following from Apple Health:

• Body weight — so your latest weight prefills a session and drives your weight trend.
• Heart rate — to show training heart-rate zones for a workout. Individual readings are not stored: only the average and highest for each set are kept, and no heart-rate trace exists anywhere.
• Steps, and sleep including its stages — to show how you are recovering between sessions. The individual sleep stage intervals are read, but only the nightly totals are kept: how long you slept, how long in each stage, and how often you woke. The detailed shape of the night is not reconstructed or stored.
• Calories, protein, carbohydrate and fat recorded by whatever food app you already use — so the week can be shown against a nutrition goal. This is read-only and always has been: PixlFIT has no food database, no meal logging, and never writes nutrition data back to Apple Health. Only the daily totals are read.

PixlFIT writes only the body weight you log and the workouts you complete, so your other apps stay in step. On Apple Watch, the app additionally reads heart rate and active energy during a workout, and writes the finished workout.

Reading is not the same as keeping. The list above is what the app is permitted to read from Apple Health. What it retains is deliberately less — a per-set average rather than every heartbeat, a night’s totals rather than every stage interval. Where the two differ, it is said above.

If you are not signed in, this exchange happens entirely between the app and Apple Health on your device and none of it reaches us. If you are signed in, the daily figures derived from it — your weight, steps, sleep and nutrition totals — are stored on our servers as described in section 4, and are visible to a coach you have linked.

You can review or revoke this access at any time in Settings → Health → Data Access & Devices → PixlFIT. Revoking it stops further reads; it does not delete figures already synced, which you can remove by deleting your account (section 10).

6. If you work with a coach

Linking a coach is something you do deliberately: they send an invite, and nothing is shared until you accept it in the app. The Coach tab in the app lists exactly what a linked coach can see, and it is the authoritative list.

• A linked coach can see your training log, your plans, your body weight and check-ins, your steps, sleep and nutrition figures, and your messages with them.
• A coach can see your progress photos only if you choose to share them — photo sharing is off by default, and you can also attach photos to an individual check-in.
• You can end the arrangement at any time from the app. Ending it immediately stops their access to your training data, plans, photos and check-ins.
• Check-ins you sent them, and the conversation you had, remain visible to that coach afterwards. They are a record you both took part in. If you want them removed, ask us.
• A coach also keeps their own record about you — private notes, the goal and tags they set for you, and dates they put in your calendar. Their notes are private to them and you will not see them in the app, but they are still your personal data: ask us and we will tell you what is held.
• After you end a link, the conversation, the goal and tags, the dates, and the coach’s own private notes stay readable to that coach for 30 days so they can close things down, and then their access ends. The records themselves are not deleted at that point — they remain until you delete your account. Ask us and we will tell you what is held, or delete it sooner.
• A coach on a paid plan may provide you with PixlFIT Pro features at no cost to you. If they stop paying, those features stop; nothing you have logged is affected.

7. Legal bases for using your data (UK GDPR)

Health and fitness information is special category data under UK GDPR, and needs both a lawful basis and a further condition. We rely on:

• Your explicit consent (Art. 9(2)(a)) for reading Apple Health data, for syncing it, and for sharing any of your information with a coach. You give it by granting Health access, by signing in, and by accepting a coach’s invite — each a separate, reversible choice.
• Performance of a contract (Art. 6(1)(b)) for operating your account and, for coaches, for providing and billing the PixlFIT Coach subscription.
• Our legitimate interests (Art. 6(1)(f)) in keeping the service secure and working, and in keeping business records — balanced against your rights.

You can withdraw consent at any time by revoking Health access, unlinking your coach, or deleting your account. Withdrawal does not affect processing carried out before you withdrew.

8. Who else processes your data

• Supabase — hosting, database and file storage for signed-in accounts.
• Apple — App Store purchases of PixlFIT Pro, and Sign in with Apple.
• Google — Sign in with Google, if you choose it.
• Stripe — payments for PixlFIT Coach subscriptions. This applies to coaches, not to clients. We never see or store card details.
• Cloudflare — serving this website and the coach platform.

Each is bound to process data only on our instructions. We do not sell, rent or trade your personal information to anyone, ever.

9. Purchases and subscriptions

PixlFIT Pro is sold as an in-app purchase through Apple — monthly, yearly, or a one-time lifetime purchase. Apple handles the payment; we never see your card details. Apple shares anonymised, aggregated sales data with us, which does not identify you.

PixlFIT Coach subscriptions are bought on this website and billed by Stripe. We store the subscription’s status, plan and renewal date, and Stripe’s identifiers for the customer and subscription — not card details.

10. Data retention and deletion

• On-device data is kept until you delete it or remove the app.
• Signed-in data is kept while your account exists. Deleting your account from the app removes your synced data, including uploaded progress photos.
• After you end a coaching link, the coach immediately loses access to your training data, plans, photos and check-ins. Your conversation with them, and the goal, tags and dates they set for you, and their own private notes about you, stay visible to that coach for 30 days so they can close things down, and then their access ends. Those records are not deleted at that point; they are removed when you delete your account, or sooner if you ask.
• Support emails are kept only as long as needed to help you and to keep reasonable records.
• We may keep limited billing records for as long as tax and accounting law requires.

11. This website

This site (pixlfit.co.uk) is a marketing and support site, and also hosts the coach platform at coach.pixlfit.co.uk. If you email us using the addresses here, we’ll receive your email address and whatever you choose to tell us, and use it only to reply and provide support.

Our marketing pages use the Meta Pixel, so that we can tell whether our advertising is reaching anyone. It sets one cookie (_fbp) and tells Meta which of our pages you looked at. It does nothing at all until you allow it: we ask on your first visit, we remember your answer, and “No thanks” means no cookie is set and nothing is sent. Nothing else on this site tracks you, and we use no analytics.

You can change your mind whenever you like — review your cookie choice.

The pixel is not on the coach platform, and it is not in the app. Nothing about your training, your health data, your photographs or your coaching is ever sent to Meta.

12. Your rights (UK GDPR)

You have the right to access, correct, delete, restrict or object to our use of your personal data, and to data portability. Where we rely on consent, you can withdraw it at any time. If you use PixlFIT without an account, most of this you can do directly in the app, because we hold nothing to give you.

To exercise any right, email thomas@pixlfit.co.uk. If your request concerns how a coach has used your information, we will help you reach them, as they are a controller in their own right. You also have the right to complain to the UK Information Commissioner’s Office at ico.org.uk.

13. Children

PixlFIT is not directed at children and is intended for users aged 18 and over. We do not knowingly collect personal data from children. If you believe a child has provided us information, contact us and we’ll address it.

14. Changes to this policy

We may update this policy as the app evolves. When we do, we’ll change the “last updated” date above, and for significant changes we’ll make it clear in the app or on this site.

15. Contact

Questions about your privacy? Email thomas@pixlfit.co.uk and we’ll help.